Our Story

Pulbrook & Gould was established originally by Lady Susan Pulbrook and Constance Spry-trained Rosamund Gould in 1956, and became the renowned florist in London for over 60 years.

Riotous, breathtaking arrangements mixed flowers, foliage, berries and fruits sourced from private English gardens and estates, with wild ones from the countryside, to the amazement of their illustrious list of clientele. Today, the philosophy that developed in those days is still evident in many of our compositions.

As requirements of clients have moved through many different styles, so has the look of our floral displays, which are at home within settings ranging from either sophisticated simplicity to the flamboyant, and within the beautiful English country look.

  • 1956
  • 1957
  • 1957
  • 1960
  • 1961
  • 1963
  • 1968
  • 1975
  • 1976
  • 1982
  • 1990
  • 1994
  • 1999
  • 2000
  • 2004
  • 2011
  • 2014
  • 2015
1956

1956

The partnership of Lady Pulbrook and Rosamund Gould was founded

After the death of her husband, Lady Pulbrook naturally turned to her love of gardens and flowers. She went into partnership with her friend, Constance Spry-trained florist Rosamund Gould. Together they worked from a basement room in Halkin Street before finding their first store.

1957

1957

Lady Pulbrook and Rosamund Gould open their first store at 181 Sloane Street

Lady Pulbrook’s instinctive, iconic approach and her vast social connections, together with Rosamund’s technical know-how proved a winner. They opened their shop and the trend-setters flocked to them

1957

1957

Pulbrook & Gould receives the first significant commission - to decorate the Dorchester for a high-profile debutante ball

The ballroom of the Dorchester was transformed into a 17th century garden with elaborate hedging and a fountain. The event being a terrific success, word spread and commissions snowballed.

1960

1960

Pulbrook & Gould is commissioned for the wedding of David Hicks to Lady Pamela Mountbatten

1961

1961

Pulbrook & Gould wins the contract for the wedding of the Duke and Duchess of Kent

York Cathedral was filled with the white rose of York to surround the beautiful Yorkshire girl, Katharine Worsley, marrying the Duke of Kent. An inspired and historic idea that, in its simplicity, set high standards.

1963

1963

HRH Princess Alexandra appoints Pulbrook & Gould for her wedding at Westminster Abbey to Angus Ogilvy

1968

1968

The first Pulbrook & Gould Book of Flower Arrangement is published

1975

1975

Popular British TV drama series Upstairs Downstairs commissions Pulbrook & Gould for the wedding of character Georgina Worsley

1976

1976

Rosamund Gould retires

Lady Pulbrook continues to grow the business with her sister-in-law, Sonja Waites.

1982

1982

The second book Flowers For Special Occasions, is published

1990

1990

Pulbook & Gould moves to a bigger location in Sloane Street’s Liscartan House

1994

1994

Lady Sarah Armstrong Jones chooses Pulbrook & Gould for her wedding to Daniel Chatto

1999

1999

Pulbrook & Gould publish a third book, Flowers

2000

2000

Lady Pulbrook retires, aged 94

Lady Pulbrook’s sister-in-law Sonja Waites continues to run the business with her team of highly experienced florists.

2004

2004

Taking a new direction

Pulbrook & Gould starts introducing more contemporary styles to it's repertoire and launches bespoke interior and events service.

2011

2011

Lady Pulbrook dies, aged 105

2014

2014

Pulbrook & Gould relocates to Mayfair

Set within the Grade-II listed building which houses Thomas Goode - the world’s finest china, silverware and glass store on South Audley Street - the shop is a visual spectacle, embellished with an assortment of luxury flowers, both natural and silks, along with elegant vases and containers.

2015

2015

Pulbrook & Gould by Appointment is founded

A specialised showroom is established in Battersea, offering a bespoke consultation for events and interior design projects.